The Golden Age Blog

Bye Bingo!

Bye Bingo!

If the best idea you’ve come up with all year long involves the Bingo Blitz you’ve been hosting the last five years, that’s actually not an idea at all It’s same ‘ol. Stop with the same old events, ...
Are You Missing Out on this Market?

Are You Missing Out on this Market?

We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week’s broadcast on “Small Talk” with Mark S. Lee. Interview starts at 15:20 Hear how ...
Reenergize Your Events & Land New Leads!

Reenergize Your Events & Land New Leads!

What’s on your community calendar this month? Is it time you reenergized your community events? If highly motivated prospects were to visit your website, would they find engaging events and ...
Fine Line Between Fun & Exploitation

Fine Line Between Fun & Exploitation

Can we talk? There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team members often capture what they think are ...
Four Facebook Faves Seniors Love to Follow

Four Facebook Faves Seniors Love to Follow

Facebook, Seniors Preferred Platform Older adults are taking the internet by storm and influencing their peers in a major way. From the sassy Ms. Baddie Winkle, a 90-year old social media sensation, ...
Meager Marketing Budget? Here’s Help.

Meager Marketing Budget? Here’s Help.

Imagine. Your marketing budget is blown.  Your hot leads are cold. And, your occupancy just took a nosedive. What do you do? Stay calm. You’ve got plenty of tools at your disposal. You just ...
Facebook: Still a Senior Living Sales Superpower

Facebook: Still a Senior Living Sales Superpower

Are you using Facebook to attract new residents? If you aren’t, you’re missing out on an opportunity to show both prospects and their adult children why choosing your community is the ...
Posting Easter Photos on Social Media? Read This First.

Posting Easter Photos on Social Media? Read This First.

Posting Easter Photos on Social Media? Did you confirm consent first? Easter Sunday is always a blast at senior living communities. Common areas and corridors come alive with the sound of laughing ...
Senior Living and Social Media: What’s Your Strategy?

Senior Living and Social Media: What’s Your Strategy?

  So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they want to know why, since you’re under occupancy ...
Cut These Words from Your Senior Living Sales Conversations

Cut These Words from Your Senior Living Sales Conversations

You checked every last detail and even made sure guests had fresh-brewed coffee and those delicious raspberry-filled cookies everyone loves at the end of their tour. But you still couldn’t close the ...
Rules of Engagement: 3 Quick Tips to Engage Seniors on Social Media

Rules of Engagement: 3 Quick Tips to Engage Seniors on Social Media

According to the Pew Research Center, 65% of all Facebook users, 2 billion worldwide, are age 50 and older. That’s great news for marketers looking to seize the opportunity, and showcase their brand ...
Senior Living & Social Media Management

Senior Living & Social Media Management

Is your senior living sales team taking advantage of marketing opportunities on social media? Or do they still believe seniors and social media just don’t gel? It turns out, seniors are ...