Chief Diversity Officer, it's recognized as the fastest growing, and trendiest, title added to the C-suite in 2020. But it's actually not a new title - and the continual turnover makes it really hard for CDOs to make any progress. Is D&I a top priority in your organization? Let's explore a few reasons it should be. Here's the truth: The reason diversity and inclusion programs don't catch on is because we've been thinking about D&I all wrong. Instead of framing diversity and inclusion as a problem to be solved, Let's look at a few benefits*: 1: Diverse teams outperform and …
Fluff? How to Tell if Your CEO is Serious About D+I
Maybe you’ve noticed. Pandora’s box has been opened, and no matter how hard they try, CEOs and other executives leading large organizations just can’t seem to keep a lid on diversity, equity and inclusion conversations. Are We Doing This Right? Training on ways to make the workplace more inclusive has been happening for decades. Still, we can’t ignore the facts: Women currently earn 81.6 cents for every dollar men make. And for all the talk we heard from big brands this summer declaring Black Lives Matter, they’ve done little to demonstrate that they actually do. Is now a good time to …
Always Planning … Never Doing
Sound familiar? It should. The world is full of BIG ideas forever trapped in the minds of people too busy (or too undisciplined) to bring them into being. Admittedly, goal-setting might not sound so fun. How many projects are floating around in your mind this very moment?? Two? Three? Ten? Ten-thousand? Research suggests more than 6,000 thoughts cross our minds each day. So how do we sift and shift those thoughts, taking them from mere whimsy to measurable progress? Here, tips to put you on the right road. Information Hoarding Who has time to read these days? You do – …
Social Media: The Business of Growing on Preferred Platforms
2020 data reveals there are more than 3 billion social media users worldwide. That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on their preferred platforms? Savvy business owners understand social media’s impact on brand awareness. That’s probably why Facebook boasts more than 6 million active business pages. In fact, despite criticism over privacy issues, Facebook is still popular among all ages. Seniors, 65-plus, are the social media giant’s fastest growing demographic. If you aren’t one of the 2 billion people …
3 Things You Can Do RIGHT NOW to Boost Brand Awareness
COVID-19 has taken all of us by surprise, exposing the cracks in many small business marketing plans and threatening to keep the doors closed long after stay-at-home orders have been lifted. But there are three things you can do right now to help give your brand a boost. Wait - What Went Wrong? For too long, small business owners have relied solely on word-of-mouth and foot traffic to carry their brand message. A reluctance to learn about the power of social media and little knowledge about PR pitching has further weakened some businesses already crushed by the coronavirus. Websites have …
Top 10 Tips to Make Remote Working More Productive
Struggling to stay focused while working from home? Here are my top 10 tips to help make remote working more productive. Looking for more tips to help give your a business a boost in these trying times? We're here to help! Contact us to let us know how we can assist you. …
Marketing During COVID-19 Crisis
Sticking your head in the sand during a downturn doesn't work. Here's what you should do to connect with clients, customers and prospects in the wake of COVID-19. If your business relies heavily on foot traffic, mandatory closures of local restaurants, bars, shops and other places large groups gather could be devastating to your bottom line. Here's what you can do to connect with your community and stay top of mind during downtime. Update Social Media Profiles - Now's the time to use social media as a marketing tool. Get serious about your strategy, post updates about how your products …
Top Marketing Tools
My Top Marketing Tools in 2020 If you're a busy business owner in charge of everything from accounting to marketing, you'll appreciate these marketing tools! Here, my top tools for marketing, and why you'll love them too! Give 'em a try today! AutoCap: AutoCap transcribes your videos from voice to text in just a few simple steps, making it easy for your followers to "hear" what you have to say even when the volume is off. National Day Calendar: Never miss another holiday or weekly observance again. Plan events, social media posts and other marketing campaigns with National Day …
Did You Do a Year-End Review?
The best way to measure actual success is to review past performance. Did you achieve your Sales and Marketing goals in 2019? A quick review can be very revealing. Did you have clear goals to begin with? Whether your plan was to land more leads, on-board new clients, increase move-ins, or improve your brand’s reputation, doing a year-end review can show where plans fell short, or how business grew by leaps and bounds. Doing an end-of-year assessment is also important if you’re serious about setting and achieving some new goals over the next twelve months. Not sure where to start? These …
Bye Bingo!
If the best idea you’ve come up with all year long involves the Bingo Blitz you’ve been hosting the last five years, that’s actually not an idea at all … It’s same ‘ol. Stop with the same old events, year after year. If you want to cultivate an active community, host events that make residents want to get up and move. And YES, we understand many members of the community may experience limited mobility. Like the mind, when creativity is stifled within your community, it can experience frailty. This holiday season, plan some new, open invitation events that get your residents excited. …