Blog

Social Media: The Business of Growing on Preferred Platforms

Social Media: The Business of Growing on Preferred Platforms

2020 data reveals there are more than 3 billion social media users worldwide. That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on ...
3 Things You Can Do RIGHT NOW to Boost Brand Awareness

3 Things You Can Do RIGHT NOW to Boost Brand Awareness

COVID-19 has taken all of us by surprise, exposing the cracks in many small business marketing plans and threatening to keep the doors closed long after stay-at-home orders have been lifted.  But ...
Top 10 Tips to Make Remote Working More Productive

Top 10 Tips to Make Remote Working More Productive

Struggling to stay focused while working from home? Here are my top 10 tips to help make remote working more productive. Looking for more tips to help give your a business a boost in these trying ...
Marketing During COVID-19 Crisis

Marketing During COVID-19 Crisis

Sticking your head in the sand during a downturn doesn’t work. Here’s what you should do to connect with clients, customers and prospects in the wake of COVID-19. If your business relies ...
Top Marketing Tools

Top Marketing Tools

My Top Marketing Tools in 2020 If you’re a busy business owner in charge of everything from accounting to marketing, you’ll appreciate these marketing tools! Here, my top tools for ...
Did You Do a Year-End Review?

Did You Do a Year-End Review?

The best way to measure actual success is to review past performance. Did you achieve your Sales and Marketing goals in 2019? A quick review can be very revealing. Did you have clear goals to begin ...
Are You Missing Out on this Market?

Are You Missing Out on this Market?

We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week’s broadcast on “Small Talk” with Mark S. Lee. Interview starts at 15:20 Hear how ...
Reenergize Your Events & Land New Leads!

Reenergize Your Events & Land New Leads!

What’s on your community calendar this month? Is it time you reenergized your community events? If highly motivated prospects were to visit your website, would they find engaging events and ...
Fine Line Between Fun & Exploitation

Fine Line Between Fun & Exploitation

Can we talk? There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team members often capture what they think are ...
Four Facebook Faves Seniors Love to Follow

Four Facebook Faves Seniors Love to Follow

Facebook, Seniors Preferred Platform Older adults are taking the internet by storm and influencing their peers in a major way. From the sassy Ms. Baddie Winkle, a 90-year old social media sensation, ...
Meager Marketing Budget? Here’s Help.

Meager Marketing Budget? Here’s Help.

Imagine. Your marketing budget is blown.  Your hot leads are cold. And, your occupancy just took a nosedive. What do you do? Stay calm. You’ve got plenty of tools at your disposal. You just ...
Facebook: Still a Senior Living Sales Superpower

Facebook: Still a Senior Living Sales Superpower

Are you using Facebook to attract new residents? If you aren’t, you’re missing out on an opportunity to show both prospects and their adult children why choosing your community is the ...
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