Blog
Diversity & Inclusion: A 2021 Top Priority
Chief Diversity Officer, it’s recognized as the fastest growing, and trendiest, title added to the C-suite in 2020. But it’s actually not a new title – and the continual turnover ...
Fluff? How to Tell if Your CEO is Serious About D+I
Maybe you’ve noticed. Pandora’s box has been opened, and no matter how hard they try, CEOs and other executives leading large organizations just can’t seem to keep a lid on diversity, equity and ...
Always Planning … Never Doing
Sound familiar? It should. The world is full of BIG ideas forever trapped in the minds of people too busy (or too undisciplined) to bring them into being. Admittedly, goal-setting might not sound so ...
Social Media: The Business of Growing on Preferred Platforms
2020 data reveals there are more than 3 billion social media users worldwide. That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on ...
3 Things You Can Do RIGHT NOW to Boost Brand Awareness
COVID-19 has taken all of us by surprise, exposing the cracks in many small business marketing plans and threatening to keep the doors closed long after stay-at-home orders have been lifted. But ...
Top 10 Tips to Make Remote Working More Productive
Struggling to stay focused while working from home? Here are my top 10 tips to help make remote working more productive. Looking for more tips to help give your a business a boost in these trying ...
Marketing During COVID-19 Crisis
Sticking your head in the sand during a downturn doesn’t work. Here’s what you should do to connect with clients, customers and prospects in the wake of COVID-19. If your business relies ...
Top Marketing Tools
My Top Marketing Tools in 2020 If you’re a busy business owner in charge of everything from accounting to marketing, you’ll appreciate these marketing tools! Here, my top tools for ...
Did You Do a Year-End Review?
The best way to measure actual success is to review past performance. Did you achieve your Sales and Marketing goals in 2019? A quick review can be very revealing. Did you have clear goals to begin ...
Are You Missing Out on this Market?
We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week’s broadcast on “Small Talk” with Mark S. Lee. Interview starts at 15:20 Hear how ...
Reenergize Your Events & Land New Leads!
What’s on your community calendar this month? Is it time you reenergized your community events? If highly motivated prospects were to visit your website, would they find engaging events and ...
Fine Line Between Fun & Exploitation
Can we talk? There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team members often capture what they think are ...
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