Blog

Meager Marketing Budget? Here’s Help.

Meager Marketing Budget? Here’s Help.

Imagine. Your marketing budget is blown.  Your hot leads are cold. And, your occupancy just took a nosedive. What do you do? Stay calm. You’ve got plenty of tools at your disposal. You just ...
Facebook: Still a Senior Living Sales Superpower

Facebook: Still a Senior Living Sales Superpower

Are you using Facebook to attract new residents? If you aren’t, you’re missing out on an opportunity to show both prospects and their adult children why choosing your community is the ...
Posting Easter Photos on Social Media? Read This First.

Posting Easter Photos on Social Media? Read This First.

Posting Easter Photos on Social Media? Did you confirm consent first? Easter Sunday is always a blast at senior living communities. Common areas and corridors come alive with the sound of laughing ...
Reputation Matters: Responding to Reviews

Reputation Matters: Responding to Reviews

What do reviews reveal about your community’s reputation? Once upon a time, senior living’s luxury amenities and spacious floor plans were enough to lure curious prospects in for a tour. ...
Senior Living and Social Media: What’s Your Strategy?

Senior Living and Social Media: What’s Your Strategy?

  So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they want to know why, since you’re under occupancy ...
Cut These Words from Your Senior Living Sales Conversations

Cut These Words from Your Senior Living Sales Conversations

You checked every last detail and even made sure guests had fresh-brewed coffee and those delicious raspberry-filled cookies everyone loves at the end of their tour. But you still couldn’t close the ...
Build a ‘Can’t-Lose’ Content Calendar: 4 Underrated Posts to Include on Your Timeline

Build a ‘Can’t-Lose’ Content Calendar: 4 Underrated Posts to Include on Your Timeline

Every social media manager knows the importance of posting regular content. But businesses risk losing followers when their social pages are strictly for self-promotion. Give your audience content ...
Rules of Engagement: 3 Quick Tips to Engage Seniors on Social Media

Rules of Engagement: 3 Quick Tips to Engage Seniors on Social Media

According to the Pew Research Center, 65% of all Facebook users, 2 billion worldwide, are age 50 and older. That’s great news for marketers looking to seize the opportunity, and showcase their brand ...
Senior Living & Social Media Management

Senior Living & Social Media Management

Is your senior living sales team taking advantage of marketing opportunities on social media? Or do they still believe seniors and social media just don’t gel? It turns out, seniors are ...
Are You Making the Most of Your Tours – or Making Major Mistakes?

Are You Making the Most of Your Tours – or Making Major Mistakes?

Today’s senior housing designs look and feel like luxury resorts, equipped with state-of-the-art fitness centers, bistros and beauty salons, many offering premium services and amenities, plus ...
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