According to the Pew Research Center, 65% of all Facebook users, 2 billion worldwide, are age 50 and older. That’s great news for marketers looking to seize the opportunity, and showcase their brand to Facebook users most likely to take interest in their product or service. But a good social media marketing strategy includes more than a content calendar filled with random posts. It should include a plan for engagement. More and more, emphasis on page growth is falling behind the goal of engagement – especially if brand loyalty is an important building block for your social strategy. Sure, …
Aging Services
Senior Living & Social Media Management
Is your senior living sales team taking advantage of marketing opportunities on social media? Or do they still believe seniors and social media just don't gel? It turns out, seniors are actually very engaged. A recent study suggests seniors age 65+ who use Facebook are logging in daily. That's great news if your community is already using social media to reach their target market. But if your team fails to create relevant content, your community could be losing leads to competitors who are. Maybe it's time to consider outsourcing your social media management. As the silver tsunami …
Are You Making the Most of Your Tours – or Making Major Mistakes?
Today's senior housing designs look and feel like luxury resorts, equipped with state-of-the-art fitness centers, bistros and beauty salons, many offering premium services and amenities, plus all the comforts of home. Still, prospects expect more than a beautiful building on their tour - they're critiquing the entire experience. Avoid these major mistakes, and take your tour to the next level with these tips. Cut the Clutter (or at least hide it) Office clutter is a huge distraction, so if you're meeting your prospects in an office piled high with papers, you may be giving potential …