Sound familiar? It should. The world is full of BIG ideas forever trapped in the minds of people too busy (or too undisciplined) to bring them into being. Admittedly, goal-setting might not sound so fun. How many projects are floating around in your mind this very moment?? Two? Three? Ten? Ten-thousand? Research suggests more than 6,000 thoughts cross our minds each day. So how do we sift and shift those thoughts, taking them from mere whimsy to measurable progress? Here, tips to put you on the right road. Information Hoarding Who has time to read these days? You do – …
Marketing Tips
Social Media: The Business of Growing on Preferred Platforms
2020 data reveals there are more than 3 billion social media users worldwide. That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on their preferred platforms? Savvy business owners understand social media’s impact on brand awareness. That’s probably why Facebook boasts more than 6 million active business pages. In fact, despite criticism over privacy issues, Facebook is still popular among all ages. Seniors, 65-plus, are the social media giant’s fastest growing demographic. If you aren’t one of the 2 billion people …
Top 10 Tips to Make Remote Working More Productive
Struggling to stay focused while working from home? Here are my top 10 tips to help make remote working more productive. Looking for more tips to help give your a business a boost in these trying times? We're here to help! Contact us to let us know how we can assist you. …
Marketing During COVID-19 Crisis
Sticking your head in the sand during a downturn doesn't work. Here's what you should do to connect with clients, customers and prospects in the wake of COVID-19. If your business relies heavily on foot traffic, mandatory closures of local restaurants, bars, shops and other places large groups gather could be devastating to your bottom line. Here's what you can do to connect with your community and stay top of mind during downtime. Update Social Media Profiles - Now's the time to use social media as a marketing tool. Get serious about your strategy, post updates about how your products …
Are You Missing Out on this Market?
We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week's broadcast on "Small Talk" with Mark S. Lee. Interview starts at 15:20 Hear how teams can better use social media as a selling tool and an instrument for communicating inclusivity throughout our senior living communities - and across our teams - during this radio broadcast interview with Mark S. Lee! Ready to take your teams to the next level? See how we can help you end 2019 on a high note! …
Reenergize Your Events & Land New Leads!
What’s on your community calendar this month? Is it time you reenergized your community events? If highly motivated prospects were to visit your website, would they find engaging events and activities scheduled for the rest of the year? If potential leads found your community’s Facebook page, would they be excited to learn about the events you’ve posted? Or, would they find another Ice Cream Social, nearly identical to the ones they’ve seen on your competitor’s page? Are you even posting your events? Here’s the truth. Everybody loves ice cream. And who doesn’t enjoy happy hour with …
Facebook: Still a Senior Living Sales Superpower
Are you using Facebook to attract new residents? If you aren't, you're missing out on an opportunity to show both prospects and their adult children why choosing your community is the best choice. Facebook is still the senior living sales superpower. Here's what you ought to know: More and more, consumers are relying on social media to make buying decisions. In fact, 78% of consumers say their purchases were directly influenced by social media posts. How does your community appear next to neighboring competitors? A quick search of nearby communities' Facebook pages can provide valuable …
Posting Easter Photos on Social Media? Read This First.
Posting Easter Photos on Social Media? Did you confirm consent first? Easter Sunday is always a blast at senior living communities. Common areas and corridors come alive with the sound of laughing children, and some communities even invite the Easter Bunny over to join in the fun. It's an exciting time for residents and their families. Especially those with grandchildren and great-grands, eager to make new memories. These festive gatherings also present a wonderful picture-taking opportunity. After planning an entertaining, intergenerational Easter soiree, it makes perfect sense you'd want to …
Cut These Words from Your Senior Living Sales Conversations
You checked every last detail and even made sure guests had fresh-brewed coffee and those delicious raspberry-filled cookies everyone loves at the end of their tour. But you still couldn’t close the sale. Could the conversation, not your senior living community, be the cause? Senior living communities paint a beautiful picture for would-be residents of resort-style living with active, involved residents. But when prospects tour, the language used to describe the living experience is often lackluster. A quick review of your sales pitch with a team member may be beneficial when building a new …
Senior Living & Social Media Management
Is your senior living sales team taking advantage of marketing opportunities on social media? Or do they still believe seniors and social media just don't gel? It turns out, seniors are actually very engaged. A recent study suggests seniors age 65+ who use Facebook are logging in daily. That's great news if your community is already using social media to reach their target market. But if your team fails to create relevant content, your community could be losing leads to competitors who are. Maybe it's time to consider outsourcing your social media management. As the silver tsunami …