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Social Media Strategy

Social Media: The Business of Growing on Preferred Platforms

06/27/2020 Leave a Comment

2020 data reveals there are more than 3 billion social media users worldwide. That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on their preferred platforms? Savvy business owners understand social media’s impact on brand awareness. That’s probably why Facebook boasts more than 6 million active business pages. In fact, despite criticism over privacy issues, Facebook is still popular among all ages. Seniors, 65-plus, are the social media giant’s fastest growing demographic. If you aren’t one of the 2 billion people …

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Build a ‘Can’t-Lose’ Content Calendar: 4 Underrated Posts to Include on Your Timeline

12/18/2018 2 Comments

Every social media manager knows the importance of posting regular content. But businesses risk losing followers when their social pages are strictly for self-promotion. Give your audience content they can use – even if they aren’t purchasing a product or service. When your Facebook followers engage with your posts, they’re giving your brand a nod and increasing the odds of organic reach. Boosting business-only posts can get boring. Break up the monotony and give your audience content they’ll want to share. Are you in the process of building a killer social media content calendar? Be sure …

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Senior on Computer

Rules of Engagement: 3 Quick Tips to Engage Seniors on Social Media

12/04/2018 Leave a Comment

According to the Pew Research Center, 65% of all Facebook users, 2 billion worldwide, are age 50 and older. That’s great news for marketers looking to seize the opportunity, and showcase their brand to Facebook users most likely to take interest in their product or service. But a good social media marketing strategy includes more than a content calendar filled with random posts. It should include a plan for engagement. More and more, emphasis on page growth is falling behind the goal of engagement – especially if brand loyalty is an important building block for your social strategy. Sure, …

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outsource-social-media-management

Senior Living & Social Media Management

11/25/2018 Leave a Comment

Is your senior living sales team taking advantage of marketing opportunities on social media? Or do they still believe seniors and social media just don't gel? It turns out, seniors are actually very engaged. A recent study suggests seniors age 65+ who use Facebook are logging in daily. That's great news if your community is already using social media to reach their target market. But if your team fails to create relevant content, your community could be losing leads to competitors who are.  Maybe it's time to consider outsourcing your social media management. As the silver tsunami …

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