Can we talk?
There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team members often capture what they think are flattering photos. But instead of showing off happy, engaged seniors, the motive for posting images can get in the way. Honest intentions may even seem insincere. The worst offensives always fail to protect the dignity of those we serve.
There’s a fine line between fun in the feed and exploitation.
Before posting pictures to social media of the people who entrust you with their care, ask yourself the following questions:
- Is Mrs. Johns able to give verbal consent?
- Does Mrs. John look happy in this image?
- Will this photo inspire, encourage or inform?
- Would Mrs. Johns’ loved ones approve of this image?
- If I were Mrs. Johns, would I be happy if I saw this image on Facebook?
If the answer to any of these questions is “no”, don’t post Mrs. Johns’ photo on Facebook or anywhere else online. Your residents and clients may have already signed a photo release, but asking for permission before posting images to your social media accounts shows you care. Go the extra mile every time.
Avoid the “trending” trap.
It can be tempting to follow trending challenges, posting pictures and videos of your residents and clients that could potentially go viral. But think it over first – exploiting seniors, unknowingly or otherwise, can cause your followers to question your integrity.
The seniors in your care deserve to live with dignity. Avoid photos of elders wearing bibs. Simply remove any protective garments before capturing the moment. Always make sure your residents and clients are dressed and groomed appropriately. And never post pictures of residents who appear lethargic, unresponsive, or unable to make decisions for themselves.
It can be difficult to convey the love you have for your clients and residents.
You see Mrs. Johns every day. You know her; she is happy and excited to spend the day with you – even if she doesn’t appear to be. But your followers don’t know Mrs. Johns. They may see a woman who seems sad, lonely or afraid. Always consider your audience before posting on social media. And remember, your social media pages aren’t only a place for residents and families to stay connected; your prospects are there too.
You might also enjoy: Rules of Engagement: 3 quick tips to engage seniors on social media