Facebook, Seniors Preferred Platform

Older adults are taking the internet by storm and influencing their peers in a major way. From the sassy Ms. Baddie Winkle, a 90-year old social media sensation, to Instagram’s favorite silver fox, Irvin Randal, seniors are owning the internet. And their preferred platform? Facebook.

Rent specials aren’t as exciting as your sales team thinks.

Keep your followers coming back to your community’s Facebook page. Build a content calendar that balances sales promotions and other engaging posts. Here, four Facebook faves seniors love to follow. Check them out, and find new ways of connecting with your community’s Facebook fans.

Sixty and Me

As the name suggests, this page is dedicated to women over 60. Fans can expect everything from expert interviews to tips on retiring. With a strong network of followers, Sixty and Me stays in the know, offering their Facebook followers relevant news and other great content.

Senior Planet

Get access to resources and some serious tech talk when you visit Senior Planet. This non-profit is designed to engage older people, keeping them connected through technology. Recently featured in Fast Company, find fantastic articles, recipes, tech tips, even dating advice on this popular Facebook page.

AARP

An all-time favorite, AARP is a one-stop shop for seniors set on living their best lives. Find important information on policy and social impact. Plus, learn how to identify scams, discover podcasts and more. AARP has long been a leader and advocate for older adults. Join their Facebook community, get great, shareable content, and see why AARP is a trusted source among seniors.

HISTORY

Who doesn’t like to reminisce, right? Yet HISTORY’s page is so much more than a trip down memory lane. With nearly 40 million followers, this page has mastered the art of storytelling, sharing the most important news of our time in one fabulous Facebook feed. Share HISTORY’S content to spark engaging conversations with your followers about the past, and encourage them to share their hopes for the future.

Your Community’s Facebook Page

At the very top of residents’ favorite social media feeds list should be your community’s Facebook page. A well-planned strategy combines engaging curated content with community-specific news, pictures and events. Sharing on social media grows your community culture among current residents, their family members and your team. But connecting on Facebook also builds brand awareness, pulling in potential residents who may be looking to make a move to a senior living community in your area.

Try including curated content from the sources mentioned to your page, and see how your Facebook community responds. A serious strategy will turn followers into brand ambassadors, and show prospects why residents call your community home.

Could your social media strategy use a makeover? No worries – we can help with that!