Sticking your head in the sand during a downturn doesn’t work.
Here’s what you should do to connect with clients, customers and prospects in the wake of COVID-19.
If your business relies heavily on foot traffic, mandatory closures of local restaurants, bars, shops and other places large groups gather could be devastating to your bottom line. Here’s what you can do to connect with your community and stay top of mind during downtime.
Update Social Media Profiles – Now’s the time to use social media as a marketing tool. Get serious about your strategy, post updates about how your products and services can be accessed during mandated shutdowns, and grow your audience, connecting with prospects and referral sources on platforms like Facebook and LinkedIn.
Blog – When’s the last time you posted a blog to your website? A well-written, engaging blog post drives customers to your website and can help establish your brand as an industry leader. Short and sweet or long form, the point is – offer up content your ideal customer will want to read about and that moves them to action.
Email Marketing – If you utilize an email automation platform, like Mailchimp or MailerLite, hopefully, you already have a contact list of potential clients you can market to. If it’s been a while since you last sent out a message, clean up your list and send out something that resonates with your clients, customers and prospects. Remember to include a call to action, and make sure your contacts know the best way to purchase products or services right from home.
Need a little help creating the right message? Maximum Communications is here for you!