Sticking your head in the sand during a downturn doesn't work. Here's what you should do to connect with clients, customers and prospects in the
My Top Marketing Tools in 2020 If you're a busy business owner in charge of everything from accounting to marketing, you'll appreciate these
The best way to measure actual success is to review past performance. Did you achieve your Sales and Marketing goals in 2019? A quick review can be
If the best idea you’ve come up with all year long involves the Bingo Blitz you’ve been hosting the last five years, that’s actually not an idea at
We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week's broadcast on "Small Talk" with Mark S.
What’s on your community calendar this month? Is it time you reenergized your community events? If highly motivated prospects were to visit your
Can we talk? There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team
Facebook, Seniors Preferred Platform Older adults are taking the internet by storm and influencing their peers in a major way. From the sassy Ms.
Imagine. Your marketing budget is blown. Your hot leads are cold. And, your occupancy just took a nosedive. What do you do? Stay calm. You've got