It’s time we had a chat about outdated thoughts and attitudes rendering older adults virtually incapable of learning new technology.
It turns out, seniors are actually very engaged. A recent study suggests seniors age 65 and older who use Facebook login daily. That’s great news for businesses who cater to older adults, especially those using social media to reach their target market. But if your business isn’t providing fresh, relevant content for its intended audience, your senior living community is missing out.
As baby boomers continue to age and the silver tsunami approaches, the need for in-home care and senior housing is expected to soar. Many companies, small and large, are seizing the opportunity, using Facebook, Twitter, and other social media platforms to market their products and services. Adult children, oftentimes seniors themselves, are usually the decision makers, so appealing directly to them is imperative.
More and more, consumers are relying on social media to make purchasing decisions.
In fact, a staggering 78% of consumers say their purchases were directly influenced by social media posts. How does your business measure up next to the competition? A quick search of their social media pages can provide valuable information. If your business has created a social media page to complement its website – GREAT. But remember, engagement is the key. If your page hasn’t mastered these basics, it may be time to outsource your social media management.
Time is of the essence
Your content schedule should include regular posts throughout the week. Post with intention, engage followers, and entice visitors to like and follow your page. If your social media strategy doesn’t include a content calendar or schedule, it’s time to call in the reinforcements.
A picture is worth a thousand words
How do your Facebook and Instagram photos look? No, how do they really look? Grainy, out-of-focus photos say more to consumers than you think. If your timeline photos are unflattering, especially those featuring residents of your senior living community, you could be pushing prospects away – not pulling them in. Do a quick sweep of your social media platforms. If community pictures and captions make you cringe, it’s time to rethink your current social media strategy.
Although the rules around spelling and grammar are a little lax these days thanks to social media, consumers still expect businesses to adhere to a more professional tone. Spelling and grammatical errors happen. Unfortunately, when they become commonplace on your page, the reputation of your community may suffer as consumers sometimes see a grammar gaffe as a signal of how your business operates. If grammar, spelling, and punctuation aren’t your forte, find help fast!
A reported seven-in-ten Americans use some form of social media to connect with the world around them.
That’s seven-in-ten chances your senior living community has to engage, influence and attract new fans, followers and prospects. It’s an opportunity to rebrand or revitalize a tarnished reputation, and a chance to show your target audience what sets your community apart from others in the industry.
If your social media strategy has fallen flat, it’s time to outsource your social media management and develop a plan that helps you reach your goals. Don’t wait until 2019 to plan for success – draft your blueprint now.