Posting Easter Photos on Social Media? Did you confirm consent first?
Easter Sunday is always a blast at senior living communities. Common areas and corridors come alive with the sound of laughing children, and some communities even invite the Easter Bunny over to join in the fun. It’s an exciting time for residents and their families. Especially those with grandchildren and great-grands, eager to make new memories. These festive gatherings also present a wonderful picture-taking opportunity. After planning an entertaining, intergenerational Easter soiree, it makes perfect sense you’d want to show off your event on social media. But unless you’ve obtained written consent, posting photos on social media could put your community at risk.
Playing It Safe
Laws surrounding how to post pictures of minors on social media platforms are a bit ambiguous. Although some state laws give the green light for pictures taken at public events, you may land in legal hot water if you use those images to advertise – even on Facebook.
Don’t leave it to chance. Be prepared and ask for parental consent when taking pictures of children. Although it may be tempting to snap a couple of photos for your Facebook page, doing so without permission is a gamble. Some families are very protective of their children (rightly so) and prefer personal moments with the grandparents remain private. Obtaining consent from a child’s parent/guardian shows you respect the family’s privacy, and in most cases, families are happy to oblige.
Get It in Writing
Verbal parental consent may hold up if you’re ever called to the carpet; but written consent provides added protection. Have your legal team draft a standard consent form, or create your own using Legal Zoom. Be sure to explain how pictures will be used, where and when. Many families will share your page’s content, giving your community’s brand a boost.
Now, you’re ready to post those photos on social media, brag about your Easter egg hunt, and show why your community is an egg-cellent place to spend the Easter holiday.
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