What’s on your community calendar this month?
Is it time you reenergized your community events? If highly motivated prospects were to visit your website, would they find engaging events and activities scheduled for the rest of the year?
If potential leads found your community’s Facebook page, would they be excited to learn about the events you’ve posted? Or, would they find another Ice Cream Social, nearly identical to the ones they’ve seen on your competitor’s page?
Are you even posting your events?
Here’s the truth.
Everybody loves ice cream. And who doesn’t enjoy happy hour with entertainment on the veranda? We all do, right? The problem is, your prospects can enjoy those events at any Senior Living community. They’re staples.
Instead of hosting another Bingo Blitz, consider ditching some of the oldie-but-goodies. Partner with area businesses and nonprofit organizations to deliver on the active, engaged lifestyle your community promises.
Ready to reenergize your events?
Pick up the phone and start planning these fun events with your community partners!
Pet Adoption & Fundraising Event
August – the dog days of summer! If your community is a pet-friendly one, partner with your local animal shelter this month to host an adoption and fundraising event. Pets bring joy to any home, and cute, cuddly fur-babies can bring hot leads and referral sources right to your door.
Family Portrait Event
It seems like such a small thing, with selfies and all, but a professional family photo is a treasure. Work with a local photographer to offer complimentary or low-cost family portraits for prospects and residents. Plan ahead and your photos could be ready in time for the holidays. This is the perfect opportunity to show off your beautiful community as the backdrop and leave your leads highly impressed.
‘Face Your Facebook Fears’ Event
Did you know Facebook is the preferred social media platform for adults age 65+? Today, four-in-ten seniors will login to connect with family, friends, and get local and national news information. And that number continues to grow. Seniors, like everyone else, want to stay connected. But the social media landscape can be a pretty scary place. If your community has the bandwidth and speed, partner with a local social media agency to host a hands-on Facebook tutorial session. Invite leads to bring in their mobile devices and learn how to create a secure account, plus discuss tips and tricks for engaging online.
Wind & Strings Evening Event
Everyone loves an outing to Orchestra Hall. But what happens when your budget can’t support your big ideas? You get creative and bring the orchestra to you – kind of. If your community doesn’t have the budget to support corporate sponsorships with award-winning musicians and composers, tap into your local talent. Partner with community theaters, music groups, and local high schools to create an elegant evening event your prospects will remember.
It takes some serious planning to pull off successful events. Make sure your community grabs some earned media attention and pitch your events to local newspapers.
Need help reenergizing your events calendar? Consult with Maximum Communications on end-of-year special occasions, social media management planning and content strategy workshops. Finish 2019 strong!
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