2020 data reveals there are more than 3 billion social media users worldwide.
That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on their preferred platforms?
Savvy business owners understand social media’s impact on brand awareness. That’s probably why Facebook boasts more than 6 million active business pages. In fact, despite criticism over privacy issues, Facebook is still popular among all ages. Seniors, 65-plus, are the social media giant’s fastest growing demographic.
If you aren’t one of the 2 billion people connecting with friends, family and your favorite brands on social media, creating an account can be really intimidating. Where would you event start?
No worries! Here, learn about three platforms business owners should pay attention to.
Facebook: This one is a no-brainer. More than 1 billion Facebook users login daily. That’s good news for marketers who have figured out how to make their brand stand out. Although most posts are much longer, experts say short, attention-grabbing posts work best. So, if you don’t fancy yourself a wordsmith, this might be the perfect starter-platform for your business.
LinkedIn: Although LinkedIn trails Facebook in both users and business profiles, it’s still the place professionals and thought leaders love to hang out. More than 150 million U.S. employees have LinkedIn profiles. And 50% are college graduates. Besides the more professional posts you’ll see in the feed, LinkedIn is an excellent place for business networking opportunities. If you’re looking to build brand awareness among industry experts, it’s time to level-up your LinkedIn proficiency.
Instagram: Owned by Facebook, Instagram is a visual playground. The platform is known for its images and video content and is a favorite among foodies and fashionistas. If you’re a restaurateur, photographer, or you create aesthetically pleasing products, consider engaging on Instagram.
Honorable mentions: Find all the video content you can consume on YouTube; and don’t underestimate the power of Pinterest. Combined, both platforms have well over 1 billion users.
Know where your target audience is! Twitter might be your favorite place to scroll, but your ideal clients and referral partners might prefer another platform. Also, remember to post consistently and use a good mix of original and curated content to keep your followers engaged.
Ready to makeover your marketing strategy and include social media as part of your plan? I’m here to teach your team how to manage your message in-house! Visit GetMaxComms.com to learn more.
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