Every social media manager knows the importance of posting regular content. But businesses risk losing followers when their social pages are strictly for self-promotion. Give your audience content they can use – even if they aren’t purchasing a product or service. When your Facebook followers engage with your posts, they’re giving your brand a nod and increasing the odds of organic reach. Boosting business-only posts can get boring. Break up the monotony and give your audience content they’ll want to share. Are you in the process of building a killer social media content calendar? Be sure …