Can we talk? There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team members often capture what they think are flattering photos. But instead of showing off happy, engaged seniors, the motive for posting images can get in the way. Honest intentions may even seem insincere. The worst offensives always fail to protect the dignity of those we serve. There’s a fine line between fun in the feed and exploitation. Before posting pictures to social media of the people who entrust you with their care, ask yourself the …
Memory Care
Cut These Words from Your Senior Living Sales Conversations
You checked every last detail and even made sure guests had fresh-brewed coffee and those delicious raspberry-filled cookies everyone loves at the end of their tour. But you still couldn’t close the sale. Could the conversation, not your senior living community, be the cause? Senior living communities paint a beautiful picture for would-be residents of resort-style living with active, involved residents. But when prospects tour, the language used to describe the living experience is often lackluster. A quick review of your sales pitch with a team member may be beneficial when building a new …