So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they want to know why, since you’re under occupancy and you’ve had four move-outs this month. “Don’t you know Facebook is a FREE marketing tool," they say. Here’s what happens next. You huddle with your team and give them the talk. Maybe it’s encouraging. Maybe it’s not. But the point is this – start posting, and start posting now. In a panic, your staff, probably your community relations or life enrichment director, pull together a few pictures …
Senior Living Marketing
Cut These Words from Your Senior Living Sales Conversations
You checked every last detail and even made sure guests had fresh-brewed coffee and those delicious raspberry-filled cookies everyone loves at the end of their tour. But you still couldn’t close the sale. Could the conversation, not your senior living community, be the cause? Senior living communities paint a beautiful picture for would-be residents of resort-style living with active, involved residents. But when prospects tour, the language used to describe the living experience is often lackluster. A quick review of your sales pitch with a team member may be beneficial when building a new …