Sound familiar? It should. The world is full of BIG ideas forever trapped in the minds of people too busy (or too undisciplined) to bring them into being. Admittedly, goal-setting might not sound so fun. How many projects are floating around in your mind this very moment?? Two? Three? Ten? Ten-thousand? Research suggests more than 6,000 thoughts cross our minds each day. So how do we sift and shift those thoughts, taking them from mere whimsy to measurable progress? Here, tips to put you on the right road. Information Hoarding Who has time to read these days? You do – …
Small Business
Social Media: The Business of Growing on Preferred Platforms
2020 data reveals there are more than 3 billion social media users worldwide. That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on their preferred platforms? Savvy business owners understand social media’s impact on brand awareness. That’s probably why Facebook boasts more than 6 million active business pages. In fact, despite criticism over privacy issues, Facebook is still popular among all ages. Seniors, 65-plus, are the social media giant’s fastest growing demographic. If you aren’t one of the 2 billion people …
3 Things You Can Do RIGHT NOW to Boost Brand Awareness
COVID-19 has taken all of us by surprise, exposing the cracks in many small business marketing plans and threatening to keep the doors closed long after stay-at-home orders have been lifted. But there are three things you can do right now to help give your brand a boost. Wait - What Went Wrong? For too long, small business owners have relied solely on word-of-mouth and foot traffic to carry their brand message. A reluctance to learn about the power of social media and little knowledge about PR pitching has further weakened some businesses already crushed by the coronavirus. Websites have …
Marketing During COVID-19 Crisis
Sticking your head in the sand during a downturn doesn't work. Here's what you should do to connect with clients, customers and prospects in the wake of COVID-19. If your business relies heavily on foot traffic, mandatory closures of local restaurants, bars, shops and other places large groups gather could be devastating to your bottom line. Here's what you can do to connect with your community and stay top of mind during downtime. Update Social Media Profiles - Now's the time to use social media as a marketing tool. Get serious about your strategy, post updates about how your products …