2020 data reveals there are more than 3 billion social media users worldwide. That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on their preferred platforms? Savvy business owners understand social media’s impact on brand awareness. That’s probably why Facebook boasts more than 6 million active business pages. In fact, despite criticism over privacy issues, Facebook is still popular among all ages. Seniors, 65-plus, are the social media giant’s fastest growing demographic. If you aren’t one of the 2 billion people …
Social Media
Top Marketing Tools
My Top Marketing Tools in 2020 If you're a busy business owner in charge of everything from accounting to marketing, you'll appreciate these marketing tools! Here, my top tools for marketing, and why you'll love them too! Give 'em a try today! AutoCap: AutoCap transcribes your videos from voice to text in just a few simple steps, making it easy for your followers to "hear" what you have to say even when the volume is off. National Day Calendar: Never miss another holiday or weekly observance again. Plan events, social media posts and other marketing campaigns with National Day …
Did You Do a Year-End Review?
The best way to measure actual success is to review past performance. Did you achieve your Sales and Marketing goals in 2019? A quick review can be very revealing. Did you have clear goals to begin with? Whether your plan was to land more leads, on-board new clients, increase move-ins, or improve your brand’s reputation, doing a year-end review can show where plans fell short, or how business grew by leaps and bounds. Doing an end-of-year assessment is also important if you’re serious about setting and achieving some new goals over the next twelve months. Not sure where to start? These …
Are You Missing Out on this Market?
We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week's broadcast on "Small Talk" with Mark S. Lee. Interview starts at 15:20 Hear how teams can better use social media as a selling tool and an instrument for communicating inclusivity throughout our senior living communities - and across our teams - during this radio broadcast interview with Mark S. Lee! Ready to take your teams to the next level? See how we can help you end 2019 on a high note! …
Facebook: Still a Senior Living Sales Superpower
Are you using Facebook to attract new residents? If you aren't, you're missing out on an opportunity to show both prospects and their adult children why choosing your community is the best choice. Facebook is still the senior living sales superpower. Here's what you ought to know: More and more, consumers are relying on social media to make buying decisions. In fact, 78% of consumers say their purchases were directly influenced by social media posts. How does your community appear next to neighboring competitors? A quick search of nearby communities' Facebook pages can provide valuable …
Senior Living and Social Media: What’s Your Strategy?
So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they want to know why, since you’re under occupancy and you’ve had four move-outs this month. “Don’t you know Facebook is a FREE marketing tool," they say. Here’s what happens next. You huddle with your team and give them the talk. Maybe it’s encouraging. Maybe it’s not. But the point is this – start posting, and start posting now. In a panic, your staff, probably your community relations or life enrichment director, pull together a few pictures …