According to the Pew Research Center, 65% of all Facebook users, 2 billion worldwide, are age 50 and older. That’s great news for marketers looking to seize the opportunity, and showcase their brand to Facebook users most likely to take interest in their product or service. But a good social media marketing strategy includes more than a content calendar filled with random posts. It should include a plan for engagement. More and more, emphasis on page growth is falling behind the goal of engagement – especially if brand loyalty is an important building block for your social strategy. Sure, …