COVID-19 has taken all of us by surprise, exposing the cracks in many small business marketing plans and threatening to keep the doors closed long after stay-at-home orders have been lifted. But there are three things you can do right now to help give your brand a boost. Wait - What Went Wrong? For too long, small business owners have relied solely on word-of-mouth and foot traffic to carry their brand message. A reluctance to learn about the power of social media and little knowledge about PR pitching has further weakened some businesses already crushed by the coronavirus. Websites have …
Sales and Marketing
Top Marketing Tools
My Top Marketing Tools in 2020 If you're a busy business owner in charge of everything from accounting to marketing, you'll appreciate these marketing tools! Here, my top tools for marketing, and why you'll love them too! Give 'em a try today! AutoCap: AutoCap transcribes your videos from voice to text in just a few simple steps, making it easy for your followers to "hear" what you have to say even when the volume is off. National Day Calendar: Never miss another holiday or weekly observance again. Plan events, social media posts and other marketing campaigns with National Day …
Are You Missing Out on this Market?
We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week's broadcast on "Small Talk" with Mark S. Lee. Interview starts at 15:20 Hear how teams can better use social media as a selling tool and an instrument for communicating inclusivity throughout our senior living communities - and across our teams - during this radio broadcast interview with Mark S. Lee! Ready to take your teams to the next level? See how we can help you end 2019 on a high note! …