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Four Facebook Faves Seniors Love to Follow
Facebook, Seniors Preferred Platform Older adults are taking the internet by storm and influencing their peers in a major way. From the sassy Ms. Baddie Winkle, a 90-year old social media sensation, to Instagram’s favorite silver fox, Irvin Randal, seniors are owning the internet. And their preferred platform? Facebook. Rent specials aren't as exciting as your sales team thinks. Keep your followers coming back to your community's Facebook page. Build a content calendar that balances sales promotions and other engaging posts. Here, four Facebook faves seniors love to follow. Check them out, …
Facebook: Still a Senior Living Sales Superpower
Are you using Facebook to attract new residents? If you aren't, you're missing out on an opportunity to show both prospects and their adult children why choosing your community is the best choice. Facebook is still the senior living sales superpower. Here's what you ought to know: More and more, consumers are relying on social media to make buying decisions. In fact, 78% of consumers say their purchases were directly influenced by social media posts. How does your community appear next to neighboring competitors? A quick search of nearby communities' Facebook pages can provide valuable …
Senior Living and Social Media: What’s Your Strategy?
So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they want to know why, since you’re under occupancy and you’ve had four move-outs this month. “Don’t you know Facebook is a FREE marketing tool," they say. Here’s what happens next. You huddle with your team and give them the talk. Maybe it’s encouraging. Maybe it’s not. But the point is this – start posting, and start posting now. In a panic, your staff, probably your community relations or life enrichment director, pull together a few pictures …