Sticking your head in the sand during a downturn doesn't work. Here's what you should do to connect with clients, customers and prospects in the
My Top Marketing Tools in 2020 If you're a busy business owner in charge of everything from accounting to marketing, you'll appreciate these
The best way to measure actual success is to review past performance. Did you achieve your Sales and Marketing goals in 2019? A quick review can be
We discuss Senior Living, Social Media, plus Diversity, Equity & Inclusion during this week's broadcast on "Small Talk" with Mark S.
Can we talk? There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team
Facebook, Seniors Preferred Platform Older adults are taking the internet by storm and influencing their peers in a major way. From the sassy Ms.
Are you using Facebook to attract new residents? If you aren't, you're missing out on an opportunity to show both prospects and their adult children
So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they
Every social media manager knows the importance of posting regular content. But businesses risk losing followers when their social pages are strictly