2020 data reveals there are more than 3 billion social media users worldwide. That number is expected to increase to 4 billion by 2021. Does your marketing plan include ways of reaching customers on their preferred platforms? Savvy business owners understand social media’s impact on brand awareness. That’s probably why Facebook boasts more than 6 million active business pages. In fact, despite criticism over privacy issues, Facebook is still popular among all ages. Seniors, 65-plus, are the social media giant’s fastest growing demographic. If you aren’t one of the 2 billion people …
Social Media Managment
3 Things You Can Do RIGHT NOW to Boost Brand Awareness
COVID-19 has taken all of us by surprise, exposing the cracks in many small business marketing plans and threatening to keep the doors closed long after stay-at-home orders have been lifted. But there are three things you can do right now to help give your brand a boost. Wait - What Went Wrong? For too long, small business owners have relied solely on word-of-mouth and foot traffic to carry their brand message. A reluctance to learn about the power of social media and little knowledge about PR pitching has further weakened some businesses already crushed by the coronavirus. Websites have …
Marketing During COVID-19 Crisis
Sticking your head in the sand during a downturn doesn't work. Here's what you should do to connect with clients, customers and prospects in the wake of COVID-19. If your business relies heavily on foot traffic, mandatory closures of local restaurants, bars, shops and other places large groups gather could be devastating to your bottom line. Here's what you can do to connect with your community and stay top of mind during downtime. Update Social Media Profiles - Now's the time to use social media as a marketing tool. Get serious about your strategy, post updates about how your products …
Top Marketing Tools
My Top Marketing Tools in 2020 If you're a busy business owner in charge of everything from accounting to marketing, you'll appreciate these marketing tools! Here, my top tools for marketing, and why you'll love them too! Give 'em a try today! AutoCap: AutoCap transcribes your videos from voice to text in just a few simple steps, making it easy for your followers to "hear" what you have to say even when the volume is off. National Day Calendar: Never miss another holiday or weekly observance again. Plan events, social media posts and other marketing campaigns with National Day …
Did You Do a Year-End Review?
The best way to measure actual success is to review past performance. Did you achieve your Sales and Marketing goals in 2019? A quick review can be very revealing. Did you have clear goals to begin with? Whether your plan was to land more leads, on-board new clients, increase move-ins, or improve your brand’s reputation, doing a year-end review can show where plans fell short, or how business grew by leaps and bounds. Doing an end-of-year assessment is also important if you’re serious about setting and achieving some new goals over the next twelve months. Not sure where to start? These …
Meager Marketing Budget? Here’s Help.
Imagine. Your marketing budget is blown. Your hot leads are cold. And, your occupancy just took a nosedive. What do you do? Stay calm. You've got plenty of tools at your disposal. You just need to know how to use them. Chances are, your community has several sources you can use to help boost brand awareness. But if your teams aren't communicating, you'll miss opportunities to attract prospects. Here, three tips to help build buzz around your community without breaking the bank. Share your events. Take advantage of free platforms like Eventbrite and share community events with …
Facebook: Still a Senior Living Sales Superpower
Are you using Facebook to attract new residents? If you aren't, you're missing out on an opportunity to show both prospects and their adult children why choosing your community is the best choice. Facebook is still the senior living sales superpower. Here's what you ought to know: More and more, consumers are relying on social media to make buying decisions. In fact, 78% of consumers say their purchases were directly influenced by social media posts. How does your community appear next to neighboring competitors? A quick search of nearby communities' Facebook pages can provide valuable …
Senior Living and Social Media: What’s Your Strategy?
So, here’s what happens. Someone from the corporate office calls to say your community’s Facebook page hasn’t been updated in weeks, and they want to know why, since you’re under occupancy and you’ve had four move-outs this month. “Don’t you know Facebook is a FREE marketing tool," they say. Here’s what happens next. You huddle with your team and give them the talk. Maybe it’s encouraging. Maybe it’s not. But the point is this – start posting, and start posting now. In a panic, your staff, probably your community relations or life enrichment director, pull together a few pictures …
Build a ‘Can’t-Lose’ Content Calendar: 4 Underrated Posts to Include on Your Timeline
Every social media manager knows the importance of posting regular content. But businesses risk losing followers when their social pages are strictly for self-promotion. Give your audience content they can use – even if they aren’t purchasing a product or service. When your Facebook followers engage with your posts, they’re giving your brand a nod and increasing the odds of organic reach. Boosting business-only posts can get boring. Break up the monotony and give your audience content they’ll want to share. Are you in the process of building a killer social media content calendar? Be sure …
Rules of Engagement: 3 Quick Tips to Engage Seniors on Social Media
According to the Pew Research Center, 65% of all Facebook users, 2 billion worldwide, are age 50 and older. That’s great news for marketers looking to seize the opportunity, and showcase their brand to Facebook users most likely to take interest in their product or service. But a good social media marketing strategy includes more than a content calendar filled with random posts. It should include a plan for engagement. More and more, emphasis on page growth is falling behind the goal of engagement – especially if brand loyalty is an important building block for your social strategy. Sure, …