If the best idea you’ve come up with all year long involves the Bingo Blitz you’ve been hosting the last five years, that’s actually not an idea at all … It’s same ‘ol. Stop with the same old events, year after year. If you want to cultivate an active community, host events that make residents want to get up and move. And YES, we understand many members of the community may experience limited mobility. Like the mind, when creativity is stifled within your community, it can experience frailty. This holiday season, plan some new, open invitation events that get your residents excited. …
Independent Living
Reenergize Your Events & Land New Leads!
What’s on your community calendar this month? Is it time you reenergized your community events? If highly motivated prospects were to visit your website, would they find engaging events and activities scheduled for the rest of the year? If potential leads found your community’s Facebook page, would they be excited to learn about the events you’ve posted? Or, would they find another Ice Cream Social, nearly identical to the ones they’ve seen on your competitor’s page? Are you even posting your events? Here’s the truth. Everybody loves ice cream. And who doesn’t enjoy happy hour with …
Fine Line Between Fun & Exploitation
Can we talk? There are a lot of bad photos and videos circulating social media. Too many of them are of our residents and clients. Well-meaning team members often capture what they think are flattering photos. But instead of showing off happy, engaged seniors, the motive for posting images can get in the way. Honest intentions may even seem insincere. The worst offensives always fail to protect the dignity of those we serve. There’s a fine line between fun in the feed and exploitation. Before posting pictures to social media of the people who entrust you with their care, ask yourself the …
Cut These Words from Your Senior Living Sales Conversations
You checked every last detail and even made sure guests had fresh-brewed coffee and those delicious raspberry-filled cookies everyone loves at the end of their tour. But you still couldn’t close the sale. Could the conversation, not your senior living community, be the cause? Senior living communities paint a beautiful picture for would-be residents of resort-style living with active, involved residents. But when prospects tour, the language used to describe the living experience is often lackluster. A quick review of your sales pitch with a team member may be beneficial when building a new …